With heavy hearts, we are saddened by the loss of Kelvin Kiptum and his coach, Gervais, in a devastating accident on the Eldoret-Kaptagat road.Kelvin was more than an athlete to us - a source of inspiration and a part of our Amazfit family. Coach Gervais was a beacon of wisdom and support. Together, they touched lives and inspired many.As we mourn, our thoughts...

Get ready to ignite your passion for running. We’re beyond excited to share that Kelvin Kiptum, the men's marathon maestro who shattered the world record by storming through the finish line in under two hours and one minute, is now part of our Amazfit family. His huge achievement in Chicago last year is what the spirit of "Breaking Limits" is all about -...

Join us as we look back on a year of action! From introducing cutting-edge sports and outdoor smartwatches, to upgrading the user experience for our global community of athletes, to taking on marathons around the world with Team Amazfit, 2023 has been a year to remember. And we're just getting started... Cast your mind back to March 2023. As the season changed from...